Creativity involves breaking out of established patterns in order to look at things in a different way.
Edward de Bono
Photography has been a huge part of my life. I studied alternative processes like cyanotypes, polaroid transfers, gelatin silver prints, and more as my focus. I currently shoot landscapes, astrophotography and do occasional portrait work.
To me, photography is an art of observation. It’s about finding something interesting in an ordinary place… I’ve found it has little to do with the things you see and everything to do with the way you see them.
Elliott Erwitt
Outside of design, I make electronic music, travel whenever I can, and am a certified scuba diver — there’s nothing quite like the silence of being underwater. I’m a perpetual learner, always picking up something new, and I’m proud to be a breast and thyroid cancer survivor.
Skills/Software: UX/UI design, rapid prototyping, agile, lean UX, information architecture, user research, web analytics & CRM, flows & journeys, user-centric design, AI-assisted design, prompt engineering, generative AI tools (Midjourney, DALL-E), LLM workflow integration, Figma, Adobe Creative Suite, InVision, GitHub Copilot, JavaScript, Node.js, Angular, MongoDB, Express, HTML, CSS, Ableton Live.
Areas of Expertise: ecommerce, customer experience, ui/ux, analytics & business intelligence, customer relationship management, market research & competitive intelligence, site design & merchandising, email marketing, sem/seo, affiliates, display, referral and loyalty marketing, shopping feeds, marketplace integrations, international advertising.